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Duplicate this template, fill it in once, then run it weekly.

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Time to complete: 30–60 minutes

Rule: keep it simple, take action, create customers.

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How to use this plan

1. Fill steps 1–5 in order.
2. Choose 1 primary channel to focus on for the next 30 days.
3. Every week, update the Offer, Content, and Distribution sections based on what you learn.

STEP 1 — Know the customer (Customer Ikigai)

Write your best current understanding. You can refine this later.

Problems (what they want to escape)

Passions (what they care about)

Places (where they hang out)

Perceptions (what they believe / assume)

My product statement

My product

helps my customer escape